Museums & Galleries Qld

A little birdie told me: Using social media to discover Queensland’s heritage collections

Posted on: 20 May 2014

Post by Deannah Vieth, Training and Professional Development Manager

 

On Sunday, 18 May I was fortunate to present a paper at the Museums Australia National Conference in Tasmania.

I presented in partnership with Chrissi Theodosiou from the State Library of Queensland and we discussed how social media can be used by people working in museums, libraries, archives and heritage spaces to communicate with stakeholders and boost the profile of their organisation.

Queensland is a geographically vast state with a thriving cultural heritage scene. The state has more than 400 historical societies and community museums, 70 plus regional galleries and public exhibition spaces, 319 public libraries and 21 indigenous knowledge centres.

When you have this many cultural heritage collections over a geographically broad area, social media is an ideal way for staff and volunteers to communicate with their stakeholders.

M&GSQ partnered with the State Library of Queensland to deliver across the state six social media workshops, with a further one in Dalby planned for June.

The workshops gave an introduction to social media and engaged participants in hands-on opportunities to create a blog or set up their own Facebook, Flickr, Twitter or History pin account.

What grew out of the workshops, are some true success stories including:

  • The Yugambeh Language Centre and Museum in Beenleigh staff started a twitter account at the workshop and one tweet was picked up by an ABC journalist, who retweeted it to his 10,000 followers. What followed was a tangible rise in the organisation’s profile.
  •  A Charters Towers Archivist who was unconvinced about the benefits of social media who now blogs regularly and has his blog linked to a local newspaper each fortnight. Again, this has raised the profile of his organisation within the region.
  •  A staff member at an historical village at Herberton was shown how to use Facebook more efficiently and now uses the platform as their primary means of promotion and communication, such is its success in reaching key stakeholders.

Being a part of this in Queensland is truly gratifying.

 

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Museums & Galleries Queensland

122 Gerler Rd, Hendra QLD 4011

Phone: 07 3059 9740
Email: information@magsq.com.au
Web: www.magsq.com.au

Museums & Galleries Queensland is the peak professional body for the public museum and gallery sector in Queensland.

Museums & Galleries Queensland promotes, supports and provides services to foster excellence in museums, galleries and keeping places. We strive to ensure a future where museums, galleries and keeping places are relevant, accessible and valued by their communities.

M&G QLD Staff

Rebekah Butler, Executive Director
Debra Beattie, General Manager
Melissa Fletcher, Information Officer
TRAINING & PROFESSIONAL DEVELOPMENT
Deannah Vieth, Training and Professional Development Manager
Leisha Lawrence, Training and Professional Development Program Officer
EXHIBITION DEVELOPMENT & TOURING
Donna Davis, Exhibition Program Officer
Bonnie Melrose, Exhibition Program Officer
Andrea Higgins, Exhibition Program Officer

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